Dating Direct

Dating Direct is the largest dating site in the United Kingdom. Read our review to find out why over 3 million people have signed up to date.

Dating Site Profile by is the flagship site in a large UK dating platform that also includes sister site, Both sites are actually owned by International which makes sense! They have a lot in common with the U.S. online dating juggernaut. Dating Direct has become the UK’s most popular, widely-used dating site since it first went live in 1999.

Considering signing up for Dating Direct? Read this first…

Signing up for Dating Direct automatically gives you access to Dating Direct Affinity. The sites are similar but different – think of them as and, respectively.

The #1 selling point of the Dating Direct network is its size. With between 3-5 million members and up to 60,000 active users online at any given time you’d be hard-pressed to find a more robust dating site in the United Kingdom. is full of photo-heavy profiles and it’s a terrific place to browse. Find singles you like, flirt with them, and start chatting immediately! is for more serious matches. There you’ll fill out a psychometric questionnaire with over 70 questions designed to find you a perfect match. The site itself suggests matches for you via email, too, which is called the Daily Six.

You don’t have to live in the UK to be a member of Dating Direct. You can join from anywhere but remember that many people look for matches by location so your choice of singles may be limited.

There are a lot of really great search options available on Dating Direct. Not only can you search by standard qualifications (age, height, sex, etc.) you can search by fun criteria such as “born on the same day” or “mutual match” which may give you better results. There’s always a new way to find someone worth talking to on the site.

Because it’s so popular, Dating Direct can charge a premium price. It’s free to sign up for the site but you won’t be allowed to do anything but browse until you shell out the membership fee which is anywhere from $20-$50 per month depending on the length.

Once you’re a member you can talk to anyone (IM is the most popular communication method), you can send a “wink”, or you can even see who’s viewed your profile. The features on the site are typical but they’re easy to use and won’t bog you down.

There are informational features such as articles and blog posts about dating available to all members. Additionally, for an extra charge you can even have a video or a phone chat with a date coach who can help you better your online dating technique!

Some people have reported issues when cancelling their membership. Be sure to read the contract carefully and call in to cancel if and when you decide you’re finished with the service.

Dating Direct and Dating Direct Affinity are the UK’s best known online dating services. With literally millions of members using the site(s) each month you’re bound to find someone new. The sites are known for being young, having attractive singles, and being really easy to use. What’s not to like about that?

Dating Direct Profile



Mobile site available

Total members

3,500,000 active members


Visio Chat
Date Coaching
Various Lists





Membership Type

Free to browse/join
Paid (monthly) to use features

Membership Benefits

Communicate endlessly
Utilize all chat features
Daily Six recommended singles



How People Connect

Instant Messenger
Visio Video

In Dating Direct's own words

" is full of real British men and women with great life experiences to share, meaning you won't find yourself stuck for conversation."

Originally Posted

July 30, 2014.

Last Revised

July 30, 2014.


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