Hinge is the dating app to rival Tinder, if you ask the dating site industry. The new app has raised over $8.6 million in seed money already and for good reason: it’s a simple concept that hopes to eliminate Catfishing, awkward matchups, and the high costs sometimes associated with online dating. Hinge uses your Facebook account to come up with smart, convincing matches you actually want to date, or so it says. So, what’s all the fuss about?
Thinking of downloading Hinge? Read this first.
- Hinge is currently in limited release in only a handful of U.S. cities including NYC, Los Angeles, DC and a few others. It’s expected to roll out big over the coming year but unless you’re an urbanite, you’ll have to wait.
- Hinge looks a lot (a lot) like Tinder. It’s got the same concept of swiping left and right to like or dismiss your matches, but it gives more information than its competitor. You’ll see last initial, employer, and even education history. You use “tags” to fill out your own details and give as much or as little info as you want.
- Here’s the thing: Hinge is all about friends-of-friends. You must have a Facebook account to use when you sign up so the site can validate your identity and also garner info about who you might like to date based on data it scans from your Facebook friends and interactions.
- The site promises never to post to your Facebook profile or sell any of your information. Currently, Hinge pulls from your 25 most recent Facebook profile photos but they say they’ve got a photo selector in the works.
- Hinge is slowly creating a romantic graph of sorts, learning who’s most likely to be interested in who. For example, Hinge will learn based on your activity over time that you prefer women under 5’5″, or that you really hit it off best with men from the south. You don’t have to tell Hinge this outright – the app learns your preferences over time.
- Every day, Hinge sends users 30 potential matches only. You can swipe right to initiate conversation with someone or left if they’re not your style. If you want more than 30 matches you have to wait until the next day.
- As of now, Hinge is completely and totally free. Investors likely see subscription costs in the future or costs for add-ons like additional matches or features but if you live in a target city you should sign up now for free!
- Hinge is getting a LOT of good press. Millennials fed up with the casualness of Tinder are flocking to the app in droves and it’s grown 300% this year alone.
- Long term Hinge says it wants to become a social suggestion engine which is a fancy way of saying it wants to expand beyond dating and start matching people for friendships, mentorships, and jobs, too.
Are you an early adopter? Do you live for the Facebook news feed? Are you sick of trying to meet your friend’s “totally sweet cousin!” at weddings, bars, and barbecues? Hinge hopes to introduce you to people already in your social circle, however peripherally, in the least-stressful, most casual way possible.
Do you like swipe-style dating apps? Let us know your thoughts in the comments below.