An alternative to the “big boys”

Review by

Wanting to review a dating site that gets less media attention than some of the “big boys” …think (review) or (review) I headed over to to check out the scene. I found a lot of interesting things in my review, and I’m happy to share my findings here with you, fellow online daters.

First Thoughts:

My initial reaction to the dating site homepage was a good one. Lots of cheerful colors, nice textural background, and the logo is even written in a pleasing font! clearly has a graphic designer on staff, which is more than I can say for some of the other popular online dating sites. I was instantly greeted by a young, affable looking female, a theme I’ve noticed on many of the dating websites I’ve visited. My theory is that a picture of a woman attracts both women and men, as women see themselves in the image while men just see a hot woman. But enough with the psychobabble.

The homepage itself does a good job of describing the benefits of Spark – there’s even a comparison chart at the bottom between and eHarmony and! Intriguing, to say the least. Through the site description I learned that Spark uses a “color code” system, which is a sort-of personality test used to match up its members. Kind of like that National Security Threat Level chart, but less scary and more flirty.

Signing Up:

I went through the standard barrage of questions to sign up for the online dating website: age, smoking status, occupation, etc. One thing I found most user friendly was that displayed an informational panel to the right of the questions to answer my current thoughts… What if I don’t want to upload a photo now? Well, that’s fine, I have a 72 hour grace period before I lose access to the site. What if I don’t want to give out my personal email address? Well that’s fine too – it’s just used for internal communication and won’t appear on the site. Hey, thanks,!

The color code questions were quite interesting. All of the questions, of which there were about 30, asked me to describe myself as a child, rather than as a single adult. I personally thought this was a novel, probably pretty effective tactic to get to the heart of singles, as many people’s childhood personalities are pretty good indicators of their underlying traits. Man, has got me all philosophical, and I’m not even logged in yet! Screen Cap

Post Login:

As soon as I submitted my profile, I was assigned a color. Mine was blue, which according to my color profile means that I’m analytical, emotional, and deliberate, and that intimacy with others is my greatest motivator (emotional intimacy guys…get your minds out of the gutter.) There were dating tips on how to communicate with my color type and also about the other colors, which I found useful. Again, it was a nice spin on the standard personality tests found on a lot of dating sites out there.

The dating site was very well laid out with tabs across the top indicating different sections. I went to “My Matches” first because that’s why I was here and was sort of…meh. Underwhelmed. Though I hadn’t been as specific in my requests as I suppose I could have, my matches ranged from very young, to very overweight, to very mug shot-esque. It was a mixed bag, but I suppose that’s why I like online dating – you never know what kind of matchmaking is going to surprise you. Clearly meeting a replica of the same guy over and over again weekend after weekend at bars isn’t working for me.

The photos at Spark were displayed about 20 at a time in thumbnail form, with just the username and additional links to photos shown, making them easy to browse as personal ads. All of the messaging features made communication really easy and somehow less daunting than usual, which made me want to hang around longer just to see who I might find. The millions of members means I’ll encounter new profiles every time I logon, which is definitely a point to

The tabs included most of the regular features you’d expect to find on a dating website: advanced search functions, a “hotlist” where I could save off a few guys’ profiles and also see who was looking at me, and a “community” section where members could see who’s online and enter singles chat rooms. There was also an inbox where I could send and view messages and an interesting feature called “Spark TV” where the site apparently airs webisode episodes of a specially made show. All in all, I was very impressed with the design and aesthetics that went into this site. Spark is clearly caught up to dating in the new millennium.

Subscription Services: had some really reasonable subscription rates, clearly displayed all over the site. In addition to the constant eHarmony and comparison charts (Spark really is a lot cheaper when you sign up for a long-term plan) the site offered two inexpensive options: a Standard Plan and a Premium Plan. There was only a dollar difference in the two (for a six month membership), and the Premium Plan offered a highlighted singles profile and a “Member Spotlight.”

All in all, you can currently join Spark for less than $15 per month which gives you the ability to message all other members. Really not bad at all, relatively. I like that you can get the same functionality and sophisticated interface from a dating site that costs less. The plans range from one month to six months at a time with the price point going down as the length of the subscription goes up.


I was really, really impressed during my review. The site caters to singles who know what they want but need a little help in the matchmaking department and it was a very easy, seamless experience for me from front to back. A few of my favorite things about the site during the Spark review were:

  • The Color Code chart made it easy for me to decide who to contact, and how
  • The overall feel of the site was modern, casual, and user-friendly
  • The low price point encouraged me to become (and stay) a member

I will definitely be heading back to soon – not only to see what new matches have been chosen for me but to check out the constantly evolving features of the site as well. I get the impression that is the Lady Gaga of the dating website world.

Join Profile

Total members

1 million


Real-Time Chat, Message Boards, Instant Messaging, e-Cards


USA, Canada



Membership Type


Membership Benefits

There are 2 kind of membership
1. Free
2. Subscription
Subscription Membership Price

  • 6 Months Premium: $12.99/mo(one payment of $58.46 w/$12.99 monthly renewal*)
  • 6 Months: $11.99/mo (one payment of $53.96 w/$11.99 monthly renewal*)
  • 3 Month: $14.99/mo (one payment of $44.97 w/$14.99 monthly renewal*)
  • 1 Month: $24.99/mo (w/$24.99 monthly renewal*)
    Note from The prices that appeared are not necessarily permanent. Prices are subject to change due to promotional month, seasonal month and special offers (hint! hint! check our dating coupons page.


  • Post a profile and photos
  • Search and view other members' profiles
  • Send up to 30 Flirts a day
  • View Message Boards
  • Send and receive E-cards
  • Play our Secret Admirer game
  • Read dating advice and more
  • Access your Inbox and see who is contacting you
  • You can read your mail and respond once per message
  • Subscription Membership

  • Allows you to start Email conversations
  • Send and receive Instant Messages
  • Post replies and topics on Message Boards
  • Personalize E-cards and chat in the Chat Rooms
  • Relationships

    Straight, Gay, Lesbian

    How People Connect

    Instant Messenger, Chat Room, Message Board

    Free Trial/Coupon


    In's own words

    Spark is the #1 way to jump-start your love life! No more wasting precious time…
    …and no more blind-date blahs! Whether you're simply looking to have a great time, seeking a serious relationship or are returning to the dating scene after some time away, Spark is the place for you. We're here to help you meet wonderful people for wonderful relationships: romance, friendships and more. And however full your life is now, it'll be even better once you’re tuned into this social scene. Spark is fun, laid-back and comfortable.

    Originally Posted

    March 28, 2011.

    Last Revised

    June 11, 2013.

    1 User Review

    1. Atrades

      Never mind wasting your money, you will be wasting your time. It´s a shame that there is no control over sites like this one. I wouldn’t believe a word said. It only took me a few days to work this out. The only way I can think of combating the time I lost is to save your time, and I guess the money too but that´s all these people are interested in. Once they milk it to death they simply change their name and address and do it all over again, preying on vulnerable people like myself.
      I´ve done my bit…

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